After 2 years as the Global CEO of CP+B, Lori Senecal has decided it is time to step down. When she first took on the role in March of 2015, it was a brand new position that no one had ever held before at the agency.
Chuck Porter, the co-founder and chairman of CP+B, said that Senecal is the person responsible for turning the company into a global agency.
One of Lori’s biggest accomplishments while serving as Global CEO came in October 2015 when she was able to land American Airlines as a client. Considering the fact they had been with the same advertising agency for 25 years, its safe to say this transaction was a really big deal.
Over the last 2 years Senecal has laid the foundation for CP+B to make a name for themselves on the global stage. She is now working with Porter to ensure they have the best leadership in place before she makes her exit.
Because of the work Senecal has done at CP+B, the company is smarter and more effective. And according to Porter, this is a direct result of Lori’s leadership. For more details visit LinkedIn.
More About Lori Senecal
After earning her degree from McGill University Lori Senecal went on to work for McCann Erickson. As President of the company she helped develop successful advertising campaigns for top brands such as Xbox and Coca-Cola.
In the world of marketing and advertising Senecal is known as a pioneer. She is innovative and knows how to use technology to create solutions that solve some of the biggest challenges businesses face.
Because of her credibility and undeniable success in the advertising industry, CP+B (Crispin Porter + Bogusky) appointed her as their first ever Global CEO.
The biggest ingredient to Lori’s success is her willingness to go outside of her comfort zone. She’s not afraid to push limits or try new things. Check out GCReport for more details.
Because of her relentless focus, creative talent and unique style of leadership, Senecal has been able to help agencies such as KBS (Kirshenbaum Bond Senecal) and CP+B (Crispin Porter + Bogusky) grow into global empires that impact businesses all over the world.
See more: https://ideamensch.com/lori-senecal/