Changing Brazil With Luiz Carlos Trabuco

Brazil is a nation that has gone through rapid change over the past few years. There are many people who are excited about the changes taking place in the country. Not only is the economy growing rapidly, but many people believe that Brazil could become one of the leading nations in the world today.

Many years ago, the government decided to start investing in average citizens according to This resulted in new education and lending programs for people who were interested in changing their future.

Luiz Carlos Trabuco became CEO of Bradesco several years ago. He had to work diligently in order to keep the company solvent. When he became CEO, there were numerous issues that he had to resolve. There are many people who are excited about the changes that he made to the company. Although he recently announced that he is leaving the company, he still wants to see the company prosper.

The Life of Luiz Carlos Trabuco

Luiz Carlos Trabuco had a tough life when he was young. When he was born, the economy in Brazil was much different. There were few opportunities for people to succeed in the economy. It was difficult to borrow money from banks, and it was also hard to find anyone who went to college.

Luiz Carlos Trabuco decided that he wanted to follow a different path than his family. He decided that he was going to attend college no matter what. He worked multiple jobs and was finally able to graduate several years later. Although he had a degree in business, he did not know what area of the economy he wanted to work in.

His first job after college at University of Sao Paolo was at a bank. Luiz Carlos Trabuco wanted to serve customers whenever possible. This is where he learned the value of customer service in this industry. He worked hard and was promoted several times at his first company.

Read more: PDV exceeded expectations, says Bradesco president

Changes at Bradesco

When Luiz Carlos Trabuco took over Bradesco, he quickly made numerous changes in order to make the company more effective. He changed the lending programs that the bank used. At one time, the bank was lending money to almost anyone who applied. Although this was good for sales, it would eventually hurt profits because some people would never make payments on the money borrowed.

In addition, Luiz Carlos Trabuco decided to invest in the employees working at Bradesco. At many major banks, leaders only view workers as an expense that can be cut. Instead, Luiz Carlos Trabuco viewed his employees as an asset to the future of the company. He raised the amount of money that people made while working at the bank. Not only did this reduce turnover, but this also improved morale in a variety of ways.

Next Steps for Luiz Carlos Trabuco

Although Luiz Carlos Trabuco is no longer the CEO of Bradesco, he still wants to be involved in the industry. He is working with a variety of companies in a consulting role. He is passionate about the work he does, and he strongly believes that the banking industry can help change the lives of customers.


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